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Is it worth building a separate mobile app, or is a well-optimized website enough?
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Initially, I decided to stick with a mobile-optimized website because app development is long and expensive. But then I realized many players wanted a fully functional app on their phone, so I ended up creating one.
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I’ve seen examples where a mobile website was so good that an app wasn’t really necessary. Plus, there’s no hassle with app marketplaces that often block gambling apps.
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I had a situation where Google Play repeatedly rejected the app. I had to host the .apk file on my own site. Because of that, some players were hesitant to download it, afraid of potential viruses.