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Should we run a sportsbook with 2% margin (better odds) or 8% margin (more profit per bet)?
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Price Sensitive Markets: In mature markets (UK), players compare odds. You need low margins (3-4%) to compete.
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Recreational Players: Casual players don't notice the difference between 1.90 and 1.85. You can run higher margins (6-8%) with them.
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Balancing the Book: Low margins require high volume to balance the risk. If you have low volume, keep margins high to survive variance.
Margins: High Margin vs High Volume?
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