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Brazil is finally regulating. Is it too late to enter, or should we apply for a license now?
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High Cost: The license fee is expensive (~$6M USD). You need significant capital to enter legally now.
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Tax Burden: The tax on GGR is set to be around 12% + corporate tax. Margins will be tighter than the grey market days.
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First Mover Advantage: Being one of the first licensed sites builds massive brand loyalty while others are blocked by ISPs.