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We want to launch a VIP program. Should it be 'Points-based' or 'Cashback-based' to retain players best?
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Cashback is King: Modern players prefer simple Cashback (e.g., 10% on losses) over complicated point systems they never redeem.
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Gamified Levels: Use a visual progress bar. Players will deposit $50 extra just to reach "Level 5" if they see they are close.
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Instant Gratification: Don't make them wait until the end of the month. Allow them to claim rewards instantly as they play.
Loyalty Programs: Designing a loyalty program?
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