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What are the upsides and downsides of releasing new features quickly in a gambling context?
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On the plus side, players see constant updates, so they feel the platform is lively and up to date.
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On one hand, quickly releasing new features helps maintain player interest by showing that the platform is evolving. It can also attract new users if the updates are engaging and relevant. On the other hand, rushing out changes can lead to system instability, bugs, and user dissatisfaction if the new features aren't properly tested. It's important to strike a balance between innovation and stability.
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The downside is we might deploy bugs if we don’t test thoroughly—gamblers can be unforgiving if something glitches mid-bet.
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I try to balance speed with quality by running quick pilot tests: release to a small user group first, then go wide.
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I believe the engagement gets better. They would want to check out the new stuff and you can get the image of a pretty innovative platform. But it's important not to overdo it.
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The real question is the cost of the implementation of these features. So you need to weigh the potential revenue and see if it’s worth it. If yes, go ahead. If no, there is no reason for these fast updates.
Fast release culture?
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