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Analytics for arbitrage?

#1
Which analytics tools do you rely on to measure success in gambling campaigns?
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#2
Google Analytics for basic funnel tracking, combined with a specialized link tracker like Voluum or Binom.
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#3
Server-to-server postbacks help me see how many registrations and deposits each ad generated.
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#4
I keep a close watch on cost per acquisition and player value—knowing these numbers makes or breaks my campaigns.
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