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What’s your secret to running effective B2B webinars?
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My secret to running effective B2B webinars is thorough preparation and clear, concise content. I focus on addressing the specific pain points of the audience, keep the sessions interactive, and ensure there's enough time for Q&A. Also, promoting the webinar well in advance and following up afterward helps maintain engagement.
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I keep them short—around 30 minutes—because busy people drop off if it’s too long or too salesy.
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I always include a Q&A session where participants can ask about their specific concerns.
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I follow up with a summary email and a call to action, like scheduling a custom demo or call.
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