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What are key factors to consider when selecting betting software as a new operator?
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The platform must be easy to use and intuitive for both staff and customers.
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Scalability is essential — it should support future growth in users and features.
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Transparent pricing models are a must — avoid hidden fees or expensive updates.
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Quality customer support and strong documentation can be critical during setup and maintenance.
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Is it better for startups to begin with white-label software or build a custom platform?
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White-label solutions are faster to deploy and more affordable for early-stage businesses.
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Custom software offers full flexibility but requires a bigger budget and time to launch.
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Many operators start with white-label, then migrate to custom once they validate the market.
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The decision depends on technical resources, long-term vision, and licensing scope.
How to choose software for a betting startup
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