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What are the biggest challenges when localizing a platform for several markets at once?
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When I launched a project in different countries, I found that just translating the interface isn’t enough. You have to consider local payment methods and legal quirks, or players won’t be able to make deposits or withdrawals.
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Sometimes phrases are translated incorrectly, causing confusion. I had to hire native speakers to adapt texts and slogans to the local culture.
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A big surprise for me was the amount of blocking in one region. I had to find local partners and solutions to bypass restrictions; otherwise, we’d lose all our traffic.
Localization challenges?
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