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Competitors are offering 60% Rakeback. Should we match it to get players, or will we go broke?
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Target Pros: High Rakeback attracts "Grinders" who play thousands of hands but win money from you; they are low-margin customers.
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Recreational Focus: Instead of flat Rakeback, use "Missions" (Play 10 hands to get $5) which appeals more to casual losers who deposit more.
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Ecosystem Health: Too much rakeback creates a "nit-fest" (tight games); lower rakeback often leads to looser, more fun games for everyone.
Rakeback Strategy: Is high Rakeback good?
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