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Rake and rakeback?

#1
Which approaches to rake and rakeback help maintain player interest and operator profit?
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#2
I tried lowering the rake at micro-stakes to make it easier for newbies, while setting it a bit higher at high-stakes tables.
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#3
I offer rakeback selectively—to my most active players. That way I don’t spread the budget too thin and reward those who really play a lot.
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#4
I regularly analyze the stats so I don’t go overboard with the rake. If players start leaving due to high fees, the business will suffer.
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#5
Оптимальный баланс между удержанием игроков и прибылью строится на гибкой системе рейка и рейкбека:

Дифференцированный рейк

Низкий рейк (3-5%) для микро-лимитов, чтобы привлечь новичков.

Умеренный (5-10%) в мидстаксах — сохраняет активность.

Премиальный (10%+) на высоких лимитах, где игроки менее чувствительны к комиссии.

Прогрессивный рейкбек

До 50-70% для хайроллеров — создаёт лояльность.

Автоматические начисления (еженедельно/ежемесячно) + бонусы за активность.

Эксклюзивные условия

Персональный рейкбек для VIP, кешбэк по рейтингу в руме.

Комбо с фрироллами (например, «рейкбек + билет на турнир»).

Фишка: Прозрачность и простота — игроки должны чётко видеть, как их активность влияет на возврат. Так вы снижаете отток и повышаете LTV.
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