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Adding Lottery to a Casino?
We run a sportsbook. Is it worth adding Lottery products (Powerball, EuroMillions) or is the cross-sell too low?
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High Margins: Lottery betting (betting on the outcome of a draw) has huge margins compared to sports, making it very profitable per user.
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Retention Tool: Lottery draws happen at specific times, bringing players back to the site regularly to check results.
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Jackpot Insurance: You must buy "Jackpot Insurance" because you cannot pay out $100M yourself; the insurance model is critical here.
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