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What is a multifunctional gambling platform and how does it benefit operators?
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A multifunctional gambling platform integrates sports betting, casino games, and lotteries in a single system.
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It allows players to access all products using one login, creating a seamless user journey.
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Operators benefit from centralized management, reducing costs and improving operational efficiency.
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Such platforms support easier integration with third-party services like KYC, CRM, and payment processors.
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What are the primary benefits of offering betting, casino, and lottery games on a single platform?
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Increased player engagement by providing more variety under one account.
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Operators can cross-promote products, using casino bonuses to attract sportsbook users and vice versa.
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All user activity is tracked centrally, simplifying analytics and personalization.
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Revenue per user rises as they spend across multiple verticals.
Overview of multifunctional platforms: betting, casino, lotteries in one
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